How Your Local Bookstore Can Help You Consistently Create Content For Your...
Every time you sit down to write an article, it’s the same story. You sit there and you can’t really think of what to put in your newsletter. You really want to say something, but nothing comes out....
View ArticleThe 6 Most Important Lessons Of Marketing
1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give...
View ArticleHow To Correctly Use Emotion To Create Drama And Set The Pace
I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I...
View ArticleAvoiding Writer’s Block By Working With Your Brain
How to work with your brain and avoiding Writer’s Block. Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine Writing an article is like making a yummy...
View ArticleHow To Increase Sales By Using Isolation
45 minutes, 40 strangers, 1 product. Over 50% sales. Extraordinary! How did I increase sales? I remember flying to Pittsburgh in the year 2004. It was a 7am presentation in front of about 40 people I...
View ArticleHow to Create Great Headlines with the Breath Test
Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute...
View ArticleHow To Create The Next Step For Your Readers
When you’re writing an article, inserting The Next Step should be really simple. And it is, if you are clear what you want the customer to do next. But hey, we all know what we want the reader to do...
View ArticleWhy Inserting the ‘Mistake’ In Your Article is Important
I remember the time I was watching a video on the ‘water test’ The ‘water test’ is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the...
View ArticleThree Core Elements of Storytelling (And Why You Need To Write Stories Right...
Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They...
View ArticleHow to Get a Grip on Plots and Sub-Plots When Copywriting
Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there...
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